Bapra bright awards entry form
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BAPRA BRIGHT AWARDS ENTRY FORM AGENCY NAME: .............................................................................................................................AGENCY NAME: Ogilvy Public Relations Sofia CAMPAIGN TITLE: .........................................................................................................................CAMPAIGN TITLE: “Forest is Not Just Timber” CATEGORY: ....................................................................................................................................CATEGORY: Sustainable Development CONTACT PERSON: ........................................................................................................................CONTACT PERSON: EMILIA SHIKOVA ADDRESS: ........................................................................................................................................ADDRESS: 3 UDOVO Str., SOFIA 1463, Bulgaria MOBILE: ...........................................................................................................................................MOBILE: 0888 600 102 E-MAIL: .............................................................................................................................................E-MAIL: Emilia.Shikova@ogilvy.bg PAYMENT OPTIONSPAYMENT OPTIONS IMPORTANT: Payment MUST accompany your entry.IMPORTANT: Payment MUST accompany your entry. Please, include notice of payment with your entry. Please, include notice of payment with your entry. If you need an invoice, please request it in plenty of time so that payment can be included. If you need an invoice, please request it in plenty of time so that payment can be included. The entry fee for BAPPA members is 190 BGN per entry.The entry fee for BAPPA members is 190 BGN per entry. The fee for non members is 245 BGN. The fee for non members is 245 BGN. Wire transfer details:Wire transfer details: BAPRA Bank account:BAPRA Bank account: Bank: DSK BankBank: DSK Bank IBAN: BG13STSA93000001434292 BIC: STSABGSFIBAN: BG13STSA93000001434292 BIC: STSABGSF DEADLINESDEADLINES Entries should be received by Sunday 11 th of April 2010 23:59.Entries should be received by Sunday 11 th of April 2010 23:59. We will accept entries uploaded to www.bapra.bg not later than midmight on the stated above date. Will we Accept entries uploaded to www.bapra.bg Not Later Than midmight stated on the Above Date. Entries will not be acceped after Sunday 11 th of April 2010. Entries will not be acceped after Sunday 11 th of April 2010. Please, upload this form in the section “Upload your entry” on www.bapra.bg for successful entry submission. Please, upload this Form in the section "Upload your entry" on www.bapra.bg for successful entry submission.
Кампанията „Гората не е само дървесина” е инициатива на международната природозащитна организация WWF.Deeply involved in the ideas of environmental protection, Ogilvy PR Sofia works for the local branch of the global environmental conservation organization WWF. In 2009, the Agency has been engaged in one of the most important projects of WWF in Bulgaria – “The Forest Campaign”. It has been induced by the fact that 1 / 3 of the territory of Bulgaria is covered with forest, but only 4% of it is free from human activity. Българската гора съдържа 2/3 от биологичното разнообразие в страната и е убежище на 43 световно застрашени от изчезване растения и животни. At present, forests in Bulgaria are mainly seen as a source of timber and are disappearing at the rate of 10 cubic meters в минута. per minute. Отговорна за горите в България е Държавната горска администрация, която обаче не разполага с достатъчен финансов ресурс. Responsible for forests in Bulgaria is the State Forestry Administration, which does not have sufficient financial resources and В резултат на сегашните разпоредби горската администрация се издържа именно от дърводобива, което налага все по-масова сеis financially dependent on logging which makes the problem even worse. Допълнителните проблеми са, че голяма част от приходите не влизат в бюджета поради незаконни дейности и бракониерство, таксите, а глобите и данъците също не влизат в държавната хазна, поради спекуцаии.Освен като източник на дървесина, горите имат редица други важни за обществото ползи – пречистват въздуха, опазват водните ресурси, предотвратяват ерозията и пожарите, съхраняват еко системите и не последно са място за туризъм и рекр Addressing those issues WWF initiated a national petition for legislative changes which to help protect Bulgarian forests. Petitions are one of the instruments mostly used by ecological organizations and especially by WWF, the biggest one so far had been supported by 35 000 people. The challenge was to engage skeptic public opinion and to attract a substantial number of petition supporters for a cause not so popular in the country and not attractive enough to media. Комуникационни цели:Communication goals:
Целеви групи:Target groups:
An integrated campaign called “Forest Is Not just Timber” took place with the core creative idea based on the fact that 1/3 of Bulgarian national flag is coloured in green symbolizing Bulgarian forests. Нашата стратегия:to tojdjsjssijoedaijo ikkThe disappearing of the forests is represented by the disappearing of the green colour in the Bulgarian flag. The PR strategy was developed in line with the creative one and was implemented both on- and off-line. It used a dualistic approach in each of the activities: first, demonstration of the problem (forests disappearing), second – demonstration of the solution (petition). The launching press event illustrated the results of forests’ disappearing through making one third of the event itself and all its elements obsolete. The event was immediately followed by the opening of the petition which on the contrary, demonstrated how our efforts could make a difference and reverse the process. The on-line activities aimed at raising discussions on the problem through social networks and direct approach to ecologically sensitive bloggers and then - generating traffic to the petition website. PLEASE TELL US ABOUT THE IMPLEMENTATION OF THE PROJECT: III. PLEASE TELL US ABOUT THE IMPLEMENTATION OF THE PROJECT: Active media approach included a kick-off press event, petition opening, follow-up media relations, regular update on the number of signatures. Първата стъпка е провеждане на медийно събитие за обявяване старта на кампанията „Гората не е само дървесина”.From invitation to catering, all the elements of the press event could not be fully used demonstrating the devastation of Bulgarian nature. 1/3 of the text in the e-invitation disappeared after the opening, leaving only the key information visible. The media representatives were welcomed by two hostesses and one plastic dummy. 1/3 of the chairs were broken, 1/3 of the speeches were silenced, etc. After the problem was duly exposed all the guests were taken to a nearby public place where a LED screen was installed showing the colours of the national flag, green missing. Anyone who wanted to join the cause had the opportunity to sign on a tablet and the signature automatically took its place in the missing green zone.Първите, които имаха възможност да сложат своите подписи бяха журналистите след края на събитието. The more signatures they were, the greener the banner. The first to sign the petition were the journalists. Вторият етап от кампанията „Гората не е само дървесина” е създаването на Facebook страница, в която редовно се публикуват новини, свързани с развитието на кампанията.FaFf Facebook was the main social platform to be used in the on-line phase of the campaign. The fan page was regularly updated with news related to the campaign and interesting ecological facts. Fans were provoked to share their opinion on the topic and were directed to the petition website. The page content was supported with video files, updated links, photo gallery, event pages. The other social platform used was Vbox7 video sharing portal. The tactics: Generating and uploading content showing the devastation of forests and respectively – directing people to petition. Last but not least, a special Третият етап от инициативата е среща с блогъри, познати със своята активна социална позиция.meeting with ecologically active bloggers took place followed by their publications on the topic. The final phase – the introduction of the petition to Bulgarian Parliament is planned for May. PLEASE STATE THE EFFICIENCY AND YOUR ACHIEVEMENTS: IV. PLEASE STATE THE EFFICIENCY AND YOUR ACHIEVEMENTS:
Каталог: uploads -> entry uploads -> Програма на Португалски културен и езиков център „Камойнш София" 03 Sábado / събота Celebração da "Martenitza" Честита Баба Марта! entry -> Contact person: emilia shikova entry -> English bullterrier (вксевт) Member of Bulgarian Republican Federation of Cynology. M entry -> English bullterrier (вксевт) Member of Bulgarian Republican Federation of Cynology. M entry -> English bullterrier (вксевт) Member of Bulgarian Republican Federation of Cynology. M Изтегляне 67.08 Kb. Сподели с приятели:
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