| | | 5.1 Develop stakeholder relationship strategy | Развиване на стратегия за отношенията със заинтересованите страни | |
5.1.1 Understand stakeholder needs | Разбиране/откриване на нуждите на заинтересованите страни | |
5.1.2 Identify community and parent segments to target | Идентифициране на целеви сегменти от общности и родители | |
5.1.3 Define offerings and positioning possibilities | ??? | |
5.1.4 Define channels for relations | Определяне на канали/начини за реализацията на отношенията/общуването. | |
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5.2.1 Deliver relationships strategies | | |
5.2.2 Establish relationships goals for each segment and channel | | |
5.2.3 Develop enrollment forecast (new and continuing students) | | |
5.2.4 Establish overall stakeholder relationships budget | | |
5.2.5 Establish stakeholder relationships measures and metrics | | |
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5.3 Develop communications and publications strategies | Развиване на комуникационни стратегии и стратегии за публикациите | |
5.3.1 Design and develop key groups’ strategies | Проектиране и развиване на стратегии за ключовите групи | |
5.3.1.1 Develop key groups’ plans
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5.3.1.2 Identify priority groups
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5.3.1.3 Establish budgets
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5.3.1.4 Schedule contacts with groups
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5.3.2 Implement agreed-to communications plans | | |
5.3.3 Prepare/Analyze/Evaluate communications results | | |
| | Упревление на дейностите по комуникацията и публичната информация | |
5.4.1 Design and develop publications | Проектиране и развиване на публикации | |
5.4.1.1 D efine publications objectives and strategy
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5.4.1.2 Define target audiences
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5.4.1.3 Engage third-party communications agency
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5.4.1.4 Develop publications
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5.4.2 Develop media plans | Развиване на медиен план | |
5.4.2.1 Develop media (print, e-mail, Web, broadcast budgets)
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5.4.2.2 Develop media plan
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5.4.2.3 Implement media plan
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5.4.3 Design and develop communication activities | Проектиране и изпълнение на комуникационни дейности | |
5.4.3.1 Design direct-to-stakeholder communication concepts
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5.4.3.2 Plan direct-to-stakeholder communications activities
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5.4.3.3 Test and implement direct activities
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5.4.3.4 Prepare/Analyze/Evaluate direct communications performance measures and metrics
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5.4.3.5 Refine direct communications performance metrics
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5.4.4 Design and develop communication partners and alliances (e.g., associations, businesses, consultants, nonprofits) | | |
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