Програма на курс : "международен маркетинг"

проф. д. ик. н. Невяна Кръстева

Стопански факултет, събота 9 часа

Класна стая: класна стая на проф. Невяна Кръстева

Кръстева Невяна, „Международен бизнес”, Авангард, София, 2007, стр. ISBN 978-954-323-249-9, стр. 235

Cateora, P. R., Gilly, M. C., & Graham, J. L. (2011). International marketing (15th ed.). New York, NY: McGraw-Hill/Irwin. (ISBN: 9780073529943)

Презентации в smarketing.org -

Допълнителна литература:

Cateora, P. R., & Graham, J. L. (2005). International marketing (12th ed.). New York: McGraw-Hill. (ISBN: 9780072833713)

Ghemawat, P. (2007). Redefining global strategy: Crossing borders in a world where differences still matter. Boston, MA: Harvard Business School Press. (ISBN: NA)

Grant, J. (2007). The green marketing manifesto. Hoboken, NJ: John Wiley & Sons. (ISBN: 9780470723241)

Gundlin, E., & Zanchettin, A. (2007). Global diversity: Winning customers and engaging employees within world markets. Boston, MA: Nicholas Brealey International. (ISBN: NA)

Mann, C. J., & Götz, K. (2006). Borderless business: Managing the far-flung enterprise. Westport, CN: Praeger. (ISBN: NA)

Trompenaars, A. (2005). Marketing across cultures. West Sussex, England: Capstone Publishing. (ISBN: NA)

Websites

Business Marketing Association

Marketing Research Association

U.S. Census Bureau. American Community Survey

U.S. Census Bureau. American FactFinder: Your source for population, housing, economic, and geographic data