Дипломна работа за присъждане на образоbателно-кbалификационната степен бакалавъ р по масоbи комуникации

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2 Багиев Е.Г. Конкуренция и конкурентоспособность услуг. В кн.: Маркетинг услуг. Под ред. акад. Багиева Г.Л. - СПб.: Изд-во СПбУЭФ, 1997.

3 Багиев Е.Г. Конкуренция и конкурентоспособность услуг. В кн.: Маркетинг услуг. Под ред. акад. Багиева Г.Л. - СПб.: Изд-во СПбУЭФ, 1997.

4 Багиев Е.Г. Конкуренция и конкурентоспособность услуг. В кн.: Маркетинг услуг. Под ред. акад. Багиева Г.Л. - СПб.: Изд-во СПбУЭФ, 1997

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9 Phillips, P. 2003. E-Business Strategy. Maidenhead UK: The McGraw-Hill Companies

10 Aaker, D.A. (2004). Brand Portfolio Strategy. NY: Free Press

11 Ged, T., 4D branding: cracking the corporate code of the network economy , p.98

12 Леонтьев А. Н. Деятельность. Сознание. Личность. М: Политиздат, 197.

13 Бърн Э. Игры, в которые играют люди. Психология человеческих взаимоотношений. Люди, которые играют в игры. Психология человеческой судьбы.-СПБ.: 1992, с.20

14 Silverstein, B. 2000. Business-to-Business Internet Marketing, Second Edition. Florida: Maximum Press. p. 7.

15 Ace, C. 2001, Successful Marketing Communications: A Practical Guide to Planning and Implementation. Oxford, Auckland, Boston, Johannesburg, Melbourne, New Delhi: Butterworth Heinemann. p. 180.

16 Lahtinen J & Isoviita A. 1994. Customer Service. Tampere. Avaintulos Oy. р. 37

17 Пак там

18 Phillips, P. 2003. E-Business Strategy. Maidenhead UK: The McGraw-Hill Companies. pp. 35-37.

19 Пак там

20 Lahtinen J & Isoviita A. 1994. Customer Service. Tampere. Avaintulos Oy. p.46

21 Bobinski, D. 2005, Keys to capitalising on feedback. Management Issues.

http://www.management-issues.com/display_page.asp?section=bobinski&id=1856 (Accessed 1.06.2008)

22 Bobinski, D. 2005, Keys to capitalising on feedback. Management Issues.

http://www.management-issues.com/display_page.asp?section=bobinski&id=1856 (Accessed 1.06.2008)

23 http://editiion.cnn.com/2011/TECH/social.media/07/06/facebook.announcement/

24 http://www.census.gov/populatiion/www.popclockus.html

25 http://www.spannerworks.com/fileadmin/uploads/eBooks/What_is_Social-Media.pdf

26 David Kirkpatrick, The Facebook Effect: The Inside Story of the Company That Is Connecting the World, Simon & Schuster, p.8

27 http://www.whiteboardadvisors.com/news/2011-01

28 Lehtimäki et al., 2009

29 Kaplan, A.M. & Haenlein, M. (2009) “Users of the World, Unite, The Challenges and Opportunites of Social Media”, Business Horizons, Vol.53, pp. 59-68.

30 Westland, J.C. 2010 “Critical Mass and Willingness to Pay for Social Networks”, Electronic Commerce Research and Applications, Vol. 9, с.10.

31 Boyd, D.M. & Ellison, N.B. (2007) “Social Network Sites: Definition, History, and Scholarship”, Journal of Computer-Mediated Communication, Vol. 13, с.216.

32 Miltiadis, D.L., Ernesto, D. & Patricia, O.P. (2009) Web 2.0, The Business Model, Springer, New York, с.45

33 Rubin, E. (2009) “Social Networking: Walking the Talk”, Journal of the Association for Laboratory Automation, Vol. 14, No. 4, с.103

34 Kaplan, A.M. & Haenlein, M. (2009) “Users of the World, Unite, The Challenges and Opportunites of Social Media”, Business Horizons, Vol.53, с.56

35 Lehtimäki, T., Salo, J., Hiltula, H. & Lankine, M. (2009) “Harnessing Web 2.0 for Business to Business Marketing- Literature Review and an Empirical Perspective from Finland”, Faculty of Economics and Business Administration, University of Oulu Working Papers, No.29, с.84

36 Пак там

37 Kaplan, A.M. & Haenlein, M. (2009) “Users of the World, Unite, The Challenges and Opportunites of Social Media”, Business Horizons, Vol.53, с.58

38 Television Bureau of Advertising, Inc., 2009

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40 Schwartzman, E., Smith, T., Spetner, D., & McDonald, B. (2009). 2009, с.103.

41 http://www.socialmediaexplorer.com/2009/08/10/public-relations-pros-must-be-social-media-ready/

42 http://www.melcrum.com

43 The Quick-Start Guide to Social Media for Internal communicators: http://www.melcrum.cpm/pdf/free_reports/SMSurvey_FreeReport.pdf

44 Going Social, KPMG International, 2011

45 http://www.bul.unisi.ch/cerca/bul/memorie/master/pdf/0910Diebold.pdf, с.19

46 Mast, C., Huck, S. & Hubbard, M., 2006. Unternehmenskommunikation: Ein Leitfaden, UTB, с.199

47 http://arstechnica.com/uncategorized/2007/01/8604

48 http://sommergut.de/wp/archives/die-wahl-der-richtigen-wiki-software

49 http://www.melcrum.cpm/pdf/free_reports/SMSurvey_FreeReport.pdf

50 http://yourbusiness.azcentral.com/external-business-communication-3786.html

51 Mangold & Faulds 2009, p.360

52 http://online.wsj.com/article/SB122884677205091919.html

53 http://bettercloser.com/social-media-monitoring-using-twitter-as-a-pr-early-warning-system/

54 http://www.melcrum.cpm/pdf/free_reports/SMSurvey_FreeReport.pdf

55 http:/HYPERLINK "http://www/"/www.xmLcom/piib/a/2002/12/18/dive-into-xml.html

56 http://www.podcast.net

57 http://www.w3.org/WWW

58 http://www.infowo:rld.com/slideshow/227 54/7-free-siri-alternatives-android-181910

59 http://www.apple.com/iphone/features/siri-faq.hHYPERLINK "http://www.apple.com/iphone/features/siri-faq.html"tml

60 http://www.socialmediadd.com/default.asp

61cwobserver.x.iabc.com/2012/03/03/study-identifies-global-social-media-engagement

62 http://www.reseindia.net/Technology-revolution/web3.0/web-3-definition.shtml

63 Web 2.0 Arrives to Find Web 3.0 Under Way By Thomas Claburn, InformationWeek, April 16, 2007 01:00 AM

64 www.topqiiadrant.com

65 www.computer.org/intelligent

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