Ключови думи: основни и допълнителни услуги в хотелиерството, характеристики на допълнителните услуги, класификация, нови аспекти при предлагането на допълнителни услуги
JEL: M21
АDDITIONAL SEVICES IN HOSPITALITY AS A TOOL FOR ENHANCING
CUSTOMER SATISFACTION
Chief Assist. Prof. Snejina Kadieva, PhD, snejinakadieva@gmail.com
Department of Tourism, College of Tourism, University of Еconomics –Varna
Abstract:
The article aims at examining the nature, characteristics and classification of additional services in the hospitality industry. Their role and importance for adding value to the hotel product and increasing customer satisfaction are outlined. Special attention is paid to the modern aspects in offering additional services. The emphasis is on the effect of introducing digital technology on innovation when offering additional services in the modern hospitality business.
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